Happy Feet Poster
Happy Feet Poster
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Why Movie Posters Are Trying to Throw Off Your Balance (New York Magazine)
Entertainment marketing often involves dizzying amounts of money, but lately,
even movie posters are getting vertigo. A rash of “tilting horizon” movie
posters have been appearing in movie theater lobbies starting, it seems, with
_X-Men: First Class_ a year ago, but it was soon followed by similarly slanted
posters for _Happy Feet 2, The Hobbit, Hugo, _and the upcoming _American
Reunion_ and _Chronicle_. Stare at them long enough and you begin to feel a
bit disoriented, too.
Key art, of course, moves in cycles. Witness the “distressed type” fad of a
few years ago, which has given rise to the current obsession with Futura font.
The idea behind the tilting trend is that it forces our brains to engage with
the poster's image and mentally correct it: Just as we can't help ourselves
from adjusting a picture frame that's hanging askew, you've mentally engaged
with and corrected the poster before you even realized you've been paying
attention to it.
But soon, inevitably, the tilt will be gone as marketing departments move on
to another trick, because these days, marketing trends move fast. Just look at
how fast trailer styles have changed. Says one maker of promotional ...
HappyFeet Ent. NJA International Poster Contest - CANADA WINNERS!